ELITEEDGE

Football Play-Calling Software · From Kevin Kelley & American Football Monthly

Smarter Game-Day Decisions.
Built for Football Coaches.

EliteEdgeFB turns your real play-by-play data into fast, legal, game-day play-call recommendations — with no AI assistance required.

Get Started Today → See How It Works
Built for
Coaches & Programs
Allowed in
High School Football
No AI
Assistance
Powered by
Your Own Hudl Data
Sideline-Ready
Recommendations

How It Works

1

Upload Your Hudl Data

Export your play-by-play data from Hudl and upload it to EliteEdgeFB in minutes — no spreadsheets, no manual charting.

2

Build Your Playbook Profile

EliteEdgeFB analyzes your historical data to learn your tendencies, your matchups, and what actually works for your offense.

3

Get Real-Time Game-Day Recommendations

Receive fast, legal, situation-based play-call recommendations right on the sideline — in real time, every down.

Why Coaches Love EliteEdgeFB

Use Your Own Historical Data

Make play-calling decisions based on your team's real performance — not guesswork or generic analytics.

Quickly Identify What Works

See your most effective plays by down, distance, and field position — before you need the answer.

Stay Less Predictable

Get balanced play recommendations that keep defenses guessing and protect your tendencies.

Smarter, Faster Workflow

Give your staff a streamlined, data-driven game-day process they can trust — week after week.

Built for the Sideline

See EliteEdgeFB in Action

A clean, intuitive football analytics platform built to help you make confident calls — fast.

  • Upload Hudl data in minutes
  • Get instant, situation-based insights
  • Recommended plays ranked by confidence score
  • Filter by down, distance, and field position
  • Export and review anytime
See the Platform →

Trusted. Proven. Built by Coaches.

From Kevin Kelley — one of football's great innovators in strategy and now technology — EliteEdgeFB gives programs a smarter way to prepare and manage game-day decision making.

As head coach at Pulaski Academy, Coach Kelley flipped conventional football thinking on its ear: a statistics-backed fourth-down philosophy, onside-kick strategy, and an offense that averaged 51.5 points and 537 yards per game — a data-driven approach featured on HBO's Real Sports with Bryant Gumbel. EliteEdgeFB puts that same thinking to work for your program.

Coach Kelley and American Football Monthly have a long-running, successful association, bringing trusted value to coaches nationwide.

Kevin Kelley

Want the film room version? Explore Coach Kelley's championship-offense video series on AFM Videos.

Give Your Program an Edge on Game Day

Join coaches and programs looking for a smarter, faster, data-driven way to make confident play calls.

Start Your Program → Contact Us →

EliteEdgeFB — Frequently Asked Questions

Everything coaches ask about data-driven play calling, Hudl integration, and game-day compliance.

What is EliteEdgeFB?
EliteEdgeFB is football play-calling software for coaches. It analyzes your team's own Hudl play-by-play data and delivers situation-based play recommendations — by down, distance, and field position — ranked by success rate and confidence score, right on the sideline.
Is EliteEdgeFB allowed in high school football?
EliteEdgeFB is designed to be legal and compliant for high school football. It uses statistical analysis of your own historical data with no AI assistance. As with any sideline technology, confirm the current rules with your state association.
How does EliteEdgeFB work with Hudl?
Export your play-by-play data from Hudl and upload it to EliteEdgeFB in minutes. The platform builds a playbook profile from your historical data — your tendencies, your matchups, and what actually works for your team.
Does EliteEdgeFB replace my play caller or offensive coordinator?
No. EliteEdgeFB is a decision-support tool. Your coaches still make every call — the platform simply puts your team's real numbers in front of you, so game-day decisions are grounded in data instead of guesswork.
What do the play recommendations look like?
For the current situation — say 2nd & 6 from your own 35 — EliteEdgeFB shows your most effective plays ranked by success rate with a confidence score, plus insights like defensive box tendencies. Every report can be exported and reviewed after the game.
Who built EliteEdgeFB?
EliteEdgeFB comes from Kevin Kelley, the record-setting Pulaski Academy head coach known for his data-driven fourth-down philosophy and featured on HBO's Real Sports with Bryant Gumbel. Coach Kelley and American Football Monthly have a long-running association bringing trusted coaching resources to programs nationwide.
How do I get started with EliteEdgeFB?
Three steps: upload your Hudl play-by-play data, let EliteEdgeFB build your playbook profile, and get real-time, situation-based recommendations on game day. Get started at app.eliteedgefb.com →